Jeff Serra

Founder/General Partner


Contact Info

  • office 512.647.6060

Jeff is an experienced leader in financial services who brings financial management, marketing and operational skills to Ovation Partners. Jeff is a founding partner of Ovation Partners and is a member of Ovation’s Investment Committee. Jeff is also founder and CEO of Vida Capital Inc., which is engaged as a provider, servicer, funder, and asset manager in the life settlement industry. Jeff served as a senior executive of Salomon Inc.’s energy trading subsidiary, Phibro Energy, including serving as President and CEO of its refining and marketing business (Phibro USA). He was the co-founder of Eyes of Texas Partners, a private investment company with a primary focus on technology making over 20 investments in early stage companies, and co-founder and principal adviser to Osage Energy LP, an energy investment fund. Jeff is a Master Teacher at the Acton Graduate School of Business in Austin, TX. He holds a Bachelor of Science in Civil Engineering from The University of Virginia and a Master of Science in Industrial Management from The Krannert School of Management at Purdue University. Jeff served four years in The United States Army Corps of Engineers as an officer reaching the rank of Captain and was awarded the Army Commendation and Meritorious Service Medals.