Jeff Serra

Founder/General Partner

Contact Info

  • office 512.647.6060

Jeff serves as an advisor to Ovation Partners and is also a member of the Investment Committee.

In addition to his role at Ovation Partners, Jeff is the president and CEO of Vida Capital Inc., a firm he co-founded with Austin Ventures in 2009. Vida Capital is a leading asset manager in the life settlement industry. In 2001, Jeff founded Eyes of Texas Partners, a private investment company with a primary focus on technology. Before that, Jeff started Re-NEW Energy LLC to develop waste-to-energy projects primarily in West Virginia and Kentucky which was ultimately sold. From 1986 until 1997 Jeff was instrumental in building and managing one of the largest independent petroleum refining and marketing companies while at Salomon Inc. subsidiary Phibro Energy USA (serving as chairman, president and CEO from 1992 to 1997). The company was sold to Valero Energy in 1997. Jeff graduated from The University of Virginia in 1978 with a Bachelor of Science in Civil Engineering, subsequently served four years in the United States Army Corps of Engineers, reaching the rank of Captain, and then graduated from The Krannert School of Management, at Purdue University, with a Master of Science in Industrial Management. He is a Master Teacher at the Acton School of Business ( in Austin.

In 2011, Jeff was named the RISE Austin Serial Entrepreneur of the Year. In 2012, he was named the Association of Fundraising Professionals Greater Austin Chapter’s Outstanding Philanthropist of the Year and in 2015 was named Mission Capital’s Community Leader of the Year.

Jeff has served on the Purdue University Krannert School Alumni Board, was a member of the Houston Chapter of Young Presidents Organization, Chairman and Treasurer of the Board of Trustees of St. Gabriel’s Catholic School, a volunteer for The University of Virginia NCOUR committee for central Texas, and co-chair of Community First Capital Campaign, focused on breaking the cycle of chronic homelessness. Currently Jeff serves on the advisory council for Explore Austin, serving underprivileged youth, and is on the Board of Directors of Austin Habitat for Humanity.